Some people don't know how SEO (search engine optimization) works and what they can expect. Some of them still expect that their website will be listed on Google's first result page after submitting the site to Google. Search engine optimization takes time to indexing them. Search engines have to find the new optimized pages, they have to find the new links to the website, they have to update the index, etc.
If you want to get high rankings for certain keywords, then these keywords must appear on your web pages. At least the keywords must have 2 - 3% of the total word count in the text. It is possible to get high rankings for a keyword that is not listed on your website if lots of other websites link to your website with that keyword. You don't have to be listed for any possible keyword even if they are related to your business. You have to be listed for keywords that will bring buyers to your site. It usually takes some time to find the best keywords for your website. Running PPC ads and tracking their conversions will help you to find the best keywords.
That's the exception, though. In general, the keywords for which you want to be found must appear on your web pages and they must appear in the right elements on your web pages. For that reason, you have to change the HTML code of your web pages to make it as easy as possible for search engine spiders to analyses your site. Optimize your website for keywords that attract the right kind of people. The more attractive your website is, the easier it will be to get good links. Your website should offer link worthy content that other people can talk about.
Getting on the first result page for a highly competitive keyword such as possible but your competitors will be old and established websites with a lot of backlinks. It is very difficult to outrank these pages.
If you have a website with just a few pages and your competitors have large websites with forums, blogs, etc. then you must improve your website if you want to compete. Search engines want to show the best sites on the result pages.
Search engine optimization is not about getting a high Google Page Rank. It is about getting high listings for the right keywords so that the right people will come to your website. The goal of search engine optimization is to increase your sales. Lastly it is mean that there is so many factors and have to work on many different factors to make sure that your website performs better than the sites of your competitors.
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What is difference between Index, Caching, searching?
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